App marketing is a task that many developers find daunting. However, you can make this much easier if you take the time to plan your app marketing strategy. There are a number of marketing strategies that you can choose from and you will need to use the ones that you feel the most comfortable with.
Release Early Then Build Out
Many people do not realize that simply having an app that people want and need will help your marketing strategy. The only problem comes when you are developing your app and determining if you are building what people need. To overcome this, you should look at releasing the core functions of your app early and then leverage online communities to get early users. These users will give you insight into what people want from the app and allow you to build out from the core functions.
Have A Niche
To market your app, you need to stand out from the million other apps on the market. There are 2 ways to do this and they are to enter a very specific niche or to introduce features that other apps in your niche do not have. Either way, you are going to have to determine what your niche is and how specialized you want your app to be.
Of course, you should note that these two strategies are not mutually exclusive. It is possible to enter a very targeted niche with an app which offers functions that others do not. This strategy will also be the focus of your other marketing activities. If you have a new feature, you can tell potential users about it and how it will make your app better than your competitors.
There is nothing that people like more than being part of something that other people are not allowed to be part of. Exclusivity is a great marketing strategy and many of the top apps on the market used this when they started. Spotify is a great example of this because when the app started, you could only register by invitation. This exclusivity will make your app different to others, but you will be relying greatly on word of mouth marketing so you need to ensure that your app is worth talking about.
Optimize Your App Store Listing
When you have a website, you need to optimize it for the search engines and when you have an app you need to optimize it for the app store. It is important that your app has the right keywords in the title and that the listing is correctly optimized for the keywords you want to target. The description of your app should also be compelling and make people want to download it. This might sound like a minor issue, but if your app does not appear when people search for your target term, you are not going to be getting any users.
There are a number of strategies that you can use to market your app. It is important that you use these strategies and make them as unique to your app as possible.