These days, it seems as if everyone is trying to get rich by writing and selling apps. Unfortunately, with so many apps on the market, it can be hard to break into this ultra-competitive field. You need to find a way to boost your app user acquisition so that you can establish yourself and gain an edge on the competition.
Fortunately, there are some proven strategies that you can use to attract more users so that your app does not sink unnoticed to the bottom. By making good use of these techniques, you can make sure that enough people start using your app and you are able to develop a loyal customer base.
Try to create a community around your app. Many apps involve social aspects, such as the ability to share images or send messages. You need to make good use of these aspects when you are launching your app. If your app has a strong social component, however, this can seem like a bit of a catch-22.
After all, initially there is not going to be much of a community until people start installing and using your app. However, without such a community in place, people will be less likely to use your app. You need to find a way to break out of this vicious circle and get enough users to get the ball rolling.
One technique that you can use to build a base of users very quickly is paid user acquisition. This is essentially what it sounds like. You pay people to download and use your app. While this may seem sketchy at first, it is actually standards practice in many parts of the industry.
After all, it can be very difficult to grow your customer base in an entirely organic fashion, unless you are fortunate enough to write an app that explodes in popularity. For everyone else, however, it is important to attract enough users in a short period of time. In many cases, paying people to use your app is the best way to make this happen.
Usually, you only need to do this for a few weeks right after you launch your app. Once your app is well-established, you can focus on more organic methods of app user acquisition. This way, you can make sure that your hard work does not all end up going to waste.